안녕하세요, 데이터사이언스풀문 토토사이트원에서 아래의 내용과 같이 BK21 x ERC 세미나를 개최하오니 많은 관심과 참여를 부탁드립니다.
일시: 2025년 8월 5일 화요일 오후 2시
장소: 서울풀문 토토사이트교 59동 304호
연사: Prof. Abhishek Deshmane, Georgia Institute of Technology
Title: Digital Nudges at the Van Gogh Museum Increase Engagement, Pace Visitors, and Reduce Congestion
Abstract:
Digital nudges have the potential to enrich experiential services, but little is known about how they affect behaviors in the field. From 2022 to 2024, we run field experiments at the Van Gogh Museum, testing the effect of interventions on the multimedia tour on visitor content consumption and movements. We find that providing a highlight selection with a simple information architecture can increase consumption, coverage of the collection, without requiring more visit duration, thereby containing museum fatigue. Furthermore, faster visitor flows reduce congestion, creating a positive externality on others. Thus, well-designed digital nudges can produce more effective visits, that improve both consumer and service provider outcomes.
Bio:
Abhishek Deshmane is an Assistant Professor of Operations Management at the Scheller College of Business, Georgia Institute of Technology, where he has been a faculty member since 2023.
He received his PhD in Operations Management (summa cum laude) from IESE Business School, Barcelona, in 2023. He also holds an MS in Industrial Engineering from Pennsylvania State University (2018) and a BE in Mechanical Engineering from the University of Pune, India (2015).